The "Base of the Pyramid" (BoP) refers to the largest but poorest socio-economic group in society, typically consisting of individuals living on less than $2.50 a day. This group often lacks access to essential services such as healthcare, education, and financial resources, which limits their opportunities for economic advancement. Businesses and organizations are increasingly focusing on the BoP as a market for innovative products and services. By addressing the unique needs of this demographic, they aim to create sustainable solutions that improve living conditions while also generating profit, thereby contributing to economic development in regions like Africa and Asia.