The "Base of Pyramid" (BoP) refers to the largest socio-economic group in the world, consisting of billions of people living on less than $2.50 a day. This group often lacks access to essential services such as healthcare, education, and financial resources, making it challenging for them to improve their living conditions. Businesses and organizations are increasingly focusing on the BoP as a market opportunity, aiming to provide affordable products and services that meet their needs. Initiatives targeting the BoP can lead to sustainable development and economic growth, benefiting both the communities involved and the companies that serve them.