Barstool Sports is a digital media company that focuses on sports and pop culture content. Founded in 2003 by Dave Portnoy, it started as a print publication in Boston and has since evolved into a popular online platform. The company produces a variety of content, including blogs, podcasts, and videos, appealing to a young, sports-oriented audience. In addition to its media presence, Barstool Sports has developed a strong brand identity through merchandise and events. The company is known for its humorous and often irreverent take on sports news, making it a unique player in the sports media landscape.