Banner towing is a service that involves flying large advertising banners behind aircraft. This method is often used for marketing purposes, allowing businesses to reach a wide audience in outdoor settings, such as beaches, sporting events, and festivals. The banners can display logos, messages, or promotions, making them an effective way to capture attention. The process typically requires a small plane equipped with a tow line that attaches to the banner. Pilots trained in banner towing ensure safe and efficient flights while maintaining visibility for the audience below. This advertising technique is popular among companies looking to enhance their visibility and engage potential customers.