Homonym: Bandwagon (Trend)
The "Bandwagon" effect refers to a psychological phenomenon where individuals adopt certain behaviors, beliefs, or trends simply because others are doing so. This can often lead to a rapid increase in popularity for a product, idea, or movement, as people tend to follow the crowd rather than making independent choices.
In marketing and advertising, the bandwagon approach is frequently used to persuade consumers by suggesting that a product is widely accepted or favored. For example, campaigns may highlight that a particular brand, like Nike, is the choice of many athletes, encouraging others to join in and make similar purchases.