Ballot design refers to the layout and presentation of a ballot used in elections. It is crucial for ensuring that voters can easily understand their choices and cast their votes accurately. Good ballot design includes clear instructions, logical organization of candidates or issues, and a visually appealing format that minimizes confusion. Effective ballot design can impact voter turnout and the accuracy of election results. Elements such as font size, color contrast, and the use of symbols or images can enhance readability. Additionally, incorporating accessibility features ensures that all voters, including those with disabilities, can participate in the electoral process.