Ball State Sports Link is a student-run media organization at Ball State University that focuses on sports broadcasting and production. It provides students with hands-on experience in various aspects of sports media, including video production, journalism, and social media management. The program covers a wide range of athletic events at Ball State, allowing students to work on live broadcasts, highlight reels, and sports-related content. This initiative helps students develop practical skills and build a portfolio, preparing them for careers in the competitive field of sports media.