Bajaj Finserv is a financial services company based in India, primarily known for offering a range of products including loans, insurance, and investment options. It is a part of the larger Bajaj Group, a well-established conglomerate with diverse business interests. The company aims to provide easy access to financial solutions for individuals and businesses. Founded in 2007, Bajaj Finserv has quickly grown to become one of India's leading financial institutions. It operates through various subsidiaries, including Bajaj Finance and Bajaj Allianz, which focus on consumer finance and insurance, respectively. The company emphasizes customer-centric services and innovative financial products.