The Bad River Reservation is located in northern Wisconsin, primarily within Ashland County. It is home to the Bad River Band of Lake Superior Chippewa, a Native American tribe recognized by the federal government. The reservation covers approximately 124,000 acres and is situated along the shores of the Bad River and Lake Superior. The reservation is known for its rich natural resources, including forests, wetlands, and waterways. The tribe actively engages in environmental conservation and sustainable practices to protect these resources. The Bad River Band also focuses on cultural preservation and community development, promoting the traditions and heritage of the Chippewa people.