Bad Luck Brian is an internet meme featuring a photo of a teenage boy with braces and a plaid sweater vest, looking awkward and hopeful. The image is often paired with captions that describe unfortunate or ironic situations, highlighting the character's consistent bad luck. The meme originated in 2012 and quickly gained popularity on social media platforms. It represents the concept of misfortune in a humorous way, making it relatable to many people who have experienced similar situations in their own lives.