"Backlash: The Undeclared War Against American Women" is a book by Susan Faludi that explores the societal and political forces working against women's rights in the United States during the late 20th century. Published in 1991, it examines how the feminist movement faced a counter-reaction, often referred to as a "backlash," which sought to undermine the progress made in gender equality. Faludi analyzes various cultural narratives, media portrayals, and political policies that contributed to this backlash. She argues that these forces perpetuated stereotypes and reinforced traditional gender roles, ultimately impacting women's rights and societal perceptions of feminism.