Baccarat Rouge 540 is a luxury fragrance created by the French perfume house Maison Francis Kurkdjian. Launched in 2015, it is known for its unique blend of floral and woody notes, featuring saffron, jasmine, amberwood, and cedar. The scent is often described as warm, rich, and inviting, making it popular among both men and women. The name "Baccarat Rouge 540" refers to the iconic Baccarat crystal brand and the temperature at which the glass is produced. The fragrance has gained a cult following for its long-lasting quality and distinctive aroma, often leaving a memorable impression on those who encounter it.