A B Corporation, or B Corp, is a type of business that meets high standards of social and environmental performance, accountability, and transparency. These companies are certified by the non-profit organization B Lab, which evaluates their impact on workers, customers, suppliers, community, and the environment. B Corps aim to balance profit with purpose, ensuring that their operations benefit not just shareholders but also society at large. To become a B Corp, a company must complete the B Impact Assessment, which measures its practices and policies. If successful, the company receives a certification that distinguishes it from traditional businesses. This certification helps consumers identify companies committed to making a positive impact.