BİM is a popular discount supermarket chain in Turkey, known for offering a wide range of products at low prices. Founded in 1995, it has grown rapidly and now operates thousands of stores across the country. BİM focuses on providing essential items, including groceries, household goods, and personal care products, often under its own private label brands. The store's business model emphasizes efficiency and cost-cutting, allowing it to pass savings on to customers. BİM's no-frills shopping experience and limited selection of products help keep prices low, making it a favorite among budget-conscious shoppers in Turkey.