Avid Technology is a company that specializes in software and hardware for media production. Founded in 1987, it is best known for its products like Avid Media Composer, a professional video editing software, and Pro Tools, a digital audio workstation used by musicians and sound engineers. Avid's tools are widely used in the film, television, and music industries. The company focuses on providing solutions that enhance creativity and collaboration among media professionals. Avid's products support various workflows, enabling users to create, manage, and distribute content efficiently. With a strong presence in the entertainment sector, Avid Technology continues to innovate in digital media production.