Aveda is a well-known beauty and personal care brand that focuses on natural and environmentally friendly products. Founded in 1970 by Horst Rechelbacher, the company emphasizes the use of plant-based ingredients and sustainable practices in its formulations. Aveda offers a wide range of products, including hair care, skin care, and makeup, all designed to promote wellness and beauty. The brand is also recognized for its commitment to social responsibility and environmental stewardship. Aveda supports various initiatives, such as renewable energy projects and water conservation efforts, and is involved in community outreach programs. Their products are often sold in salons and spas around the world.