Autumn merchandise refers to products specifically designed for the fall season, often featuring seasonal colors and themes. This includes items like sweaters, jackets, and scarves that provide warmth as temperatures drop. Retailers also stock decorations for holidays such as Halloween and Thanksgiving, appealing to consumers looking to celebrate the season. In addition to clothing, autumn merchandise often includes seasonal food items like pumpkin spice flavored products and apple cider. Many stores promote these items to attract customers, creating a cozy atmosphere that reflects the essence of fall. This seasonal shift in merchandise helps businesses boost sales during this time of year.