The Automobile Association (AA) is a British organization that provides services to motorists. Founded in 1905, it offers roadside assistance, insurance, and travel advice. The AA aims to promote road safety and improve driving conditions for all road users. In addition to its support services, the AA conducts research on traffic and transport issues. It also advocates for policies that benefit drivers and the wider community. The organization is well-known for its iconic yellow roadside signs and its commitment to helping members in need while on the road.