The "Attitude Era" refers to a period in professional wrestling, primarily during the late 1990s to early 2000s, characterized by a shift towards more adult-oriented content. This era was marked by increased storylines involving conflict, rebellion, and edgy themes, appealing to a broader audience. Key promotions during this time included WWE (formerly known as WWF) and WCW. Prominent figures of the Attitude Era included Stone Cold Steve Austin, The Rock, and Triple H, who became cultural icons. The era also saw the rise of popular factions like D-Generation X and the NWO, contributing to intense rivalries and memorable moments that defined professional wrestling history.