The "Attention Economy" refers to the idea that human attention is a scarce resource in a world filled with information and distractions. Businesses and content creators compete to capture and hold people's attention, as it directly influences their success. This competition has led to the development of various strategies, such as targeted advertising and engaging content, to attract viewers.
In the Attention Economy, platforms like social media and streaming services play a crucial role by providing content that keeps users engaged. The more attention a platform can garner, the more valuable it becomes, often leading to increased revenue through advertisements and subscriptions.