Atobe Keigo is a fictional character from the popular manga and anime series Prince of Tennis, created by Takeshi Konomi. He is the captain of the Hyotei Academy tennis team and is known for his confident and flamboyant personality. Atobe is a skilled tennis player, often showcasing his talent through powerful serves and strategic gameplay. Atobe is characterized by his wealth and charisma, often flaunting his luxurious lifestyle. He has a strong rivalry with Echizen Ryoma, the main protagonist, and is known for his catchphrase, "I am the king." His character adds depth to the series, representing themes of ambition and competition.