Atlanta hip-hop is a vibrant music scene that emerged in the 1990s, characterized by its unique blend of Southern rap styles and innovative production techniques. Artists like OutKast and Goodie Mob helped put Atlanta on the map, introducing a sound that combined catchy hooks with socially conscious lyrics. The city has since become a hub for various subgenres, including trap music, which features heavy bass and rhythmic beats. Today, Atlanta continues to influence the hip-hop landscape with artists such as Future, Migos, and 21 Savage. The city's music scene is supported by a strong network of producers, record labels, and clubs, making it a key player in the global hip-hop industry.