Athlete partnerships refer to collaborations between professional athletes and brands or organizations. These partnerships often involve athletes promoting products or services through endorsements, social media, and public appearances. Brands benefit from the athlete's popularity and credibility, while athletes gain financial support and resources. Such partnerships can also extend to charitable initiatives, where athletes use their influence to raise awareness and funds for causes they care about. This not only enhances the athlete's public image but also helps brands connect with socially conscious consumers. Examples include partnerships with Nike, Adidas, or Under Armour.