Athleta is a women's activewear brand that focuses on providing high-quality clothing for various physical activities, including yoga, running, and training. Founded in 1998, the brand emphasizes performance, style, and comfort, catering to women of all shapes and sizes. Athleta is known for its commitment to sustainability, using eco-friendly materials and practices in its production processes. In 2008, Athleta was acquired by Gap Inc., which helped expand its reach and visibility. The brand operates both online and through physical retail stores across the United States. Athleta also promotes a community-oriented approach, encouraging women to engage in fitness and wellness activities.