Atari, SA is a French video game company known for its role in the early gaming industry. Originally founded in the United States in 1972, it became famous for classic arcade games like Pong and Asteroids. The brand has evolved over the years, focusing on both retro gaming and modern titles. In recent years, Atari, SA has expanded its portfolio to include mobile games and gaming hardware. The company also explores new technologies, such as blockchain and virtual reality, to engage a new generation of gamers while maintaining its nostalgic appeal.