Asymmetric dominance is a concept in decision-making that occurs when one option is clearly superior to another in a specific context, making the superior option more appealing. For example, if you are choosing between two types of coffee, one with a high price and low quality and another with a moderate price and high quality, the second option becomes more attractive when the first option is present. This phenomenon can influence consumer behavior, as people often compare choices based on their attributes. When faced with an inferior option, like the high-priced low-quality coffee, it can make the moderate option seem like the best choice, even if it wasn't the preferred option initially.