Associative memory, also known as semantic memory, is a type of memory that helps individuals recall information based on associations. It allows people to connect new information with existing knowledge, making it easier to retrieve memories. For example, when you hear the word "apple," you might think of its color, taste, or even a specific memory related to eating one. This type of memory is crucial for learning and problem-solving, as it enables the brain to organize and link concepts. Neuroscience studies show that associative memory relies on networks of neurons that strengthen connections through repeated experiences, enhancing our ability to remember related information.