Assertive communication is a style of expressing thoughts, feelings, and needs in a clear and respectful manner. It involves standing up for oneself while also considering the rights and feelings of others. This approach helps to foster healthy relationships and encourages open dialogue, making it easier to resolve conflicts and misunderstandings. In assertive communication, individuals use "I" statements to express their feelings and needs without blaming others. For example, saying "I feel overwhelmed when deadlines are tight" is more effective than saying "You always give me too much work." This technique promotes self-confidence and encourages mutual respect in conversations, benefiting both parties involved.