Asagaya is a neighborhood located in Suginami Ward, Tokyo, Japan. It is known for its vibrant atmosphere, featuring a mix of traditional and modern elements. The area is home to various shops, cafes, and restaurants, making it a popular destination for both locals and tourists. The Asagaya Pearl Center is a notable shopping arcade in the area, offering a variety of goods and services. Additionally, Asagaya hosts the annual Asagaya Tanabata Festival, which celebrates the traditional Japanese star festival with colorful decorations and lively events, attracting many visitors each year.