"As Seen On TV" refers to a marketing label used for products that are advertised on television, often during infomercials. These products typically promise to solve everyday problems or improve convenience in various aspects of life. The advertisements often feature demonstrations, testimonials, and special offers to entice viewers to make a purchase. Many of these products are sold through direct response marketing, allowing consumers to order them via phone or online. Popular items include kitchen gadgets, fitness equipment, and beauty products. The label has become synonymous with innovative, yet sometimes gimmicky, solutions that capture consumer interest.