An Artist Manager is a professional who represents and guides the career of an artist, such as a musician, actor, or visual artist. Their primary role is to help the artist achieve their goals by handling business aspects like contracts, marketing, and public relations. They often work closely with the artist to develop their brand and ensure they have opportunities for growth and exposure. In addition to managing day-to-day operations, an Artist Manager also negotiates deals with record labels, booking agents, and promoters. They play a crucial role in planning tours, managing finances, and coordinating promotional activities. Overall, they are essential for an artist's success in the competitive entertainment industry.