Arthur Daley is a fictional character from the British television series Minder, which aired from 1979 to 1994. He is portrayed as a wheeler-dealer and a small-time businessman who often engages in dubious activities. Known for his catchphrase, "It's all in the game," Arthur is a charming yet unscrupulous character who navigates the underbelly of London. The character is played by actor George Cole, who brought a unique blend of humor and cunning to the role. Arthur Daley's interactions with his bodyguard, Terry McCann, played by Dennis Waterman, highlight the contrast between Arthur's shady dealings and Terry's moral compass, creating a dynamic and entertaining relationship throughout the series.