Art investment involves purchasing artworks with the expectation that their value will increase over time. Investors often seek pieces from renowned artists or emerging talents, hoping to profit from future sales. The art market can be unpredictable, influenced by trends, economic conditions, and the popularity of specific artists or styles. Investing in art can also provide diversification for a portfolio, as it often behaves differently than traditional assets like stocks or bonds. However, potential investors should conduct thorough research and consider factors such as authenticity, provenance, and market demand before making a purchase.