"Ars Gratia Artis" is a Latin phrase that translates to "art for art's sake." It emphasizes the idea that art does not need to serve a practical purpose or convey a moral message; its value lies in its beauty and expression. This concept encourages artists to create freely, without constraints imposed by societal expectations or commercial interests. The phrase is often associated with the Aesthetic Movement of the late 19th century, which celebrated beauty and sensory experiences. It is also famously used as the motto of Metro-Goldwyn-Mayer (MGM), a major film studio, highlighting the importance of artistic expression in cinema.