Aristotelian Ethics is a philosophical approach developed by the ancient Greek philosopher Aristotle. It emphasizes the importance of achieving a good life through the cultivation of virtues, which are traits that promote moral character. Aristotle believed that happiness, or eudaimonia, is the ultimate goal of human life and can be attained by living in accordance with reason and virtue. Central to Aristotelian Ethics is the concept of the "Golden Mean," which suggests that moral virtues lie between extremes of excess and deficiency. For example, courage is a virtue that balances between recklessness and cowardice. By practicing moderation and striving for balance, individuals can develop their character and lead fulfilling lives.