Ariel Motor Company is a British manufacturer known for producing high-performance sports cars. Founded in 1991 by Simon Saunders, the company focuses on lightweight vehicles that deliver exceptional driving experiences. Their most notable models include the Ariel Atom and the Ariel Nomad, both celebrated for their agility and speed. The company emphasizes engineering excellence and innovative design, often using advanced materials like aluminum and carbon fiber. Ariel Motor Company operates from its headquarters in Crewkerne, Somerset, where it combines traditional craftsmanship with modern technology to create unique vehicles tailored for driving enthusiasts.