Ariat is a well-known brand that specializes in high-quality footwear and apparel for equestrian sports, outdoor activities, and work environments. Founded in 1993, the company focuses on creating innovative products that combine comfort, performance, and style. Ariat's boots are particularly popular among riders and ranchers, offering features like advanced cushioning and durable materials. In addition to boots, Ariat also produces clothing designed for both men and women, including jeans, shirts, and jackets. The brand is recognized for its commitment to craftsmanship and technology, making it a favorite among those who work or play in rugged conditions.