Ari Gold is a fictional character from the television series Entourage, which aired from 2004 to 2011. He is portrayed by actor Jeremy Piven and serves as a high-powered talent agent in Hollywood. Known for his aggressive and often humorous personality, Ari is dedicated to advancing the careers of his clients, particularly his best friend, actor Vincent Chase. Throughout the series, Ari navigates the challenges of the entertainment industry while balancing his personal life, including his relationships with his wife, Melissa, and their children. His character is often seen as a representation of the cutthroat nature of show business, making him a memorable figure in popular culture.