Argentinian beer, known as "cerveza," has a rich history influenced by European brewing traditions, particularly from Germany and Italy. The country boasts a variety of styles, with lagers being the most popular. Local breweries produce both mass-market and craft beers, catering to diverse tastes. In recent years, the craft beer movement has gained momentum, leading to a surge in microbreweries across Argentina. These establishments often experiment with unique flavors and ingredients, reflecting the country's cultural diversity. Popular brands include Quilmes, Patagonia, and Brahma, each offering distinct characteristics that appeal to both locals and tourists.