Argentine rock is a genre of music that emerged in Argentina during the 1960s and 1970s, influenced by global rock trends. It blends traditional Latin American sounds with rock elements, creating a unique style that resonates with local culture. Key bands like Sui Generis and Los Abuelos de la Nada played significant roles in popularizing this genre. The movement gained momentum during the military dictatorship in Argentina, as artists used their music to express dissent and social issues. Notable figures such as Charly García and Fito Páez have become iconic, contributing to the genre's evolution and its lasting impact on Latin American music.