Arcadia Bay is a fictional coastal town in the video game series Life is Strange. It is known for its picturesque scenery, including beaches, forests, and a lighthouse. The town has a small population and a close-knit community, which is often depicted as being affected by various challenges, including environmental issues. The story primarily follows Max Caulfield, a photography student who discovers she has the ability to rewind time. This power leads her to uncover secrets about Arcadia Bay and its residents, including her friend Chloe Price. The town serves as a backdrop for themes of friendship, choice, and consequence.