Arçelik is a leading Turkish home appliances and consumer electronics manufacturer, founded in 1955. The company is part of the Koç Holding group and produces a wide range of products, including refrigerators, washing machines, and ovens. Arçelik operates in multiple countries and has a strong presence in Europe, Asia, and Africa. The brand is known for its commitment to innovation and sustainability, often incorporating energy-efficient technologies into its products. Arçelik also emphasizes design and user experience, aiming to meet the diverse needs of consumers worldwide. The company has received various awards for its quality and environmental initiatives.