"Appeal to Emotion" is a rhetorical strategy used to persuade an audience by evoking strong feelings rather than relying solely on logical arguments. This technique often aims to connect with the audience's emotions, such as fear, pity, or joy, to influence their opinions or actions. It is commonly found in advertising, political speeches, and social campaigns. By tapping into emotions, speakers or writers can create a more compelling message that resonates with their audience. For example, a charity campaign might share a touching story about a child in need to encourage donations, prioritizing emotional impact over factual data.