Apparel brands are companies that design, manufacture, and sell clothing and accessories. They can range from high-end luxury labels to affordable fast-fashion retailers. Popular examples include Nike, Adidas, and Zara. These brands often focus on specific markets, such as sportswear, casual wear, or formal attire, and they use marketing strategies to attract customers. Many apparel brands also emphasize sustainability and ethical practices in their production processes. This includes using eco-friendly materials and ensuring fair labor conditions. As consumer awareness grows, brands like Patagonia and Everlane are gaining recognition for their commitment to responsible fashion.