Apgujeong is a vibrant neighborhood located in the Gangnam district of Seoul, South Korea. Known for its upscale shopping, trendy cafes, and luxury boutiques, it attracts both locals and tourists. The area is also famous for its beauty clinics and plastic surgery centers, making it a hub for cosmetic enhancements. In addition to shopping, Apgujeong features a lively nightlife scene with numerous bars and restaurants. The neighborhood is home to the Apgujeong Rodeo Street, a popular destination for fashion enthusiasts. With its modern atmosphere and cultural offerings, Apgujeong represents the dynamic lifestyle of contemporary Seoul.