The Annie Armstrong Easter Offering is an annual fundraising campaign organized by the North American Mission Board (NAMB) of the Southern Baptist Convention. It supports missionaries and church planting efforts across the United States and Canada. Named after Annie Armstrong, a prominent advocate for missions in the late 19th and early 20th centuries, the offering is collected during the Easter season. The funds raised through this offering are used to provide resources, training, and support for missionaries who work in various communities. This initiative aims to spread the message of Christianity and meet the needs of people in North America, fostering spiritual growth and community development.