Animal influencers are pets or animals that have gained popularity on social media platforms like Instagram and TikTok. They often have large followings due to their cute, funny, or unique behaviors, and they are typically managed by their owners, who create content featuring them. These animals can range from dogs and cats to more exotic pets like hedgehogs and parrots. Many animal influencers collaborate with brands for promotions, showcasing products such as pet food, toys, and accessories. Their engaging content not only entertains viewers but also raises awareness about animal welfare and responsible pet ownership, making them valuable in the digital marketing landscape.