András Arató is a Hungarian man who gained international fame as the "Hide the Pain Harold" meme. Born in 1957, he worked as an electrical engineer and later became a model. His facial expressions, particularly a smile that conveys a sense of hidden discomfort, resonated with internet users, leading to widespread use of his image in various memes. The meme often depicts feelings of frustration or sadness masked by a cheerful exterior, making it relatable to many. Arató has embraced his internet persona, participating in interviews and events, and has become a symbol of the meme culture that thrives on social media platforms like Facebook and Twitter.