And1 Mixtape
The And1 Mixtape is a series of basketball highlight videos that showcase streetball players demonstrating their skills and creativity on the court. Launched in the late 1990s, the mixtapes feature impressive dribbling, flashy moves, and high-energy gameplay, often set in urban environments. The series gained popularity for its entertaining style and unique approach to basketball.
The success of the And1 Mixtape led to the formation of the And1 brand, which includes apparel and footwear designed for basketball players. The brand also organized streetball tournaments and events, further promoting the culture of street basketball and connecting players from various backgrounds.