American Indie Pop is a genre of music that emerged in the 1980s and gained popularity in the 1990s and 2000s. It is characterized by its catchy melodies, upbeat rhythms, and often introspective lyrics. Artists in this genre typically operate independently from major record labels, allowing for greater creative freedom. The sound of American Indie Pop often blends elements from various genres, including rock, folk, and electronic music. Notable bands and artists, such as The Shins, Vampire Weekend, and Florence + The Machine, have contributed to its growth, making it a significant part of the contemporary music landscape.